Aarong Dairy, a social enterprise of BRAC, not only offers a wide range of quality dairy products, but also contributes to social work and in elevating the living standard of farmers. With benevolent and humanitarian interests at heart, the primary business goal of the BRAC enterprise is to create social impact. The Aarong Dairy e-commerce platform is no different.
In March 2020, when the COVID-19 lockdown kept everyone indoors, the e-commerce platform was launched to ensure the availability of dairy products through safer measures. Keeping daily nutrition and the needs of the people in mind, the platform was created to give customers a smoother experience of shopping with Aarong Dairy.
Other than the timeless liquid milk, products starting from full cream powdered milk, ghee, butter, cheese, paneer, yoghurt, yoghurt drinks to pasteurised milk, UHT milk, pasteurised flavoured drinks to low-fat dairy products and sweets like ‘gulab jamun,’ the range of products offered is always expanding. The main ingredient, milk, is extracted from the direct source — dairy farmers. Not only does this ensure the purest ingredients going into their products, but also promises no impurities coming in contact with the ingredients.
One might wonder why to opt for shopping through the e-commerce platform as opposed to going to the physical stores which keep Aarong Dairy products. In physical stores, the freshness of products might be questionable, especially when it comes to packaged dairy goods. This tasteful freshness is guaranteed through the virtual platform as products are safely stored in temperature-controlled storages. Until the last moment of being delivered to one’s doorstep, the products are packed in thermal bags for delivery, making sure to retain all of its flavour. Added to that, the website makes it easier for one to scroll through the categories of products including low fat dairy items to find what is required easily and efficiently.
Aarong Dairy has adapted to today’s situation with their e-commerce platform. Offers, bundles and discounts are given to incentivise customers to shop online. Furthermore, free delivery for anyone shopping for more than Tk 300!
The growing platform covers regions of Dhaka, Sylhet and Chattogram for home deliveries. Guaranteeing delivery within 48 hours, Aarong Dairy service providers never cut down on proper hygiene, sanitisation and wearing masks to secure all safety measures. Payment is also made convenient with options of cash payment and contactless payment through debit and credit card, and mobile payment.
As a responsible and social organisation, Aarong Dairy cuts no corners in providing the best and in giving back to the community. Even then, with all measures taken, some elements remain out of their hands when it comes to regulating the products in stores. Through the e-commerce platform, Aarong Dairy is not only open to, but highly appreciates and motivates that customers report any disappointments. Be it damage to the product’s details like the product name or expiration date or batch number, these issues are handled with great importance.
Aarong Dairy holds social work and impact at its heart. Ingredients being sourced from various local sources, the organisation makes sure to give the right price for the farmers while providing veterinary service and providing training to the farmers as well. Furthermore, female farmers are always encouraged to keep moving forward and developing their skills.
Aarong Dairy presents a wide range of dairy products for fulfilling daily nutrition requirements and personal preferences while safeguarding product and service quality, time efficiency and maintaining all safety protocols through their website. With its philanthropic ambitions and goals, Aarong Dairy is the perfect e-commerce platform to care for one’s own body and health and simultaneously, creating an impact on the community.
